Alsatian Baking Powder - Alsa
Ready to bake a cake like the French? Grab one of the famous pink pouches of Alsa baking powder, known in France as levure chimique or levure alsacienne.
Unlike most American brands, Alsa is single-acting, which means that it creates the gas needed for leavening as soon as it is mixed with liquid ingredients. The double-acting powders that are common in the U.S. release gas in two stages: first when mixed with liquid ingredients, and then when heated.
Alsa was created in 1897 by Emile Moench, a young French baker who travelled to Vienna for his apprenticeship. He was surprised to discover that his employer used chemical yeast rather than traditional baking yeast for his cakes. At the time, baking powder was still being developed and refined: the German August Oetker invented it in 1891. Upon Emile’s return to France, he began to make the chemical yeast himself. At the time, the village priest took care of the marketing and distribution! Emile’s wife dreamt of an Alsacian woman in a traditional headdress, which spurred the creation of the logo and pink packaging for which Alsa is still known today. The company grew quickly, and soon Alsa was producing all manner of baking ingredients. Emile even published a collection of baking recipes, and became the first cookbook editor before World War I. After World War II, Alsa establishes itself throughout France as the top producer of baking ingredients. The company wins over hearts and minds with its simple, straightforward recipes. This reputation continues today. In fact, a little pink pouch is sold every three seconds!
Want to use Alsatian Baking Powder at home? You have lots of options of delicious recipes to make. Try a marble cake, madeleines, Breton biscuits, or light and sweet homemade fried dough. Savory recipes are an option too: Alsa pouches are great for homemade pizza dough or tortillas. If you have a waffle machine, use Alsatian Baking Powder to make your waffles fluffy and delicious.
- sodium pyrophosphate
- sodium bicarbonate
- wheat flour
Sold in packs of 8 pouches of 11 grams each. This is roughly equivalent to one tablespoon of baking powder.