US-based Store

Bastille Day is back on New York’s famed Madison ave

Bastille Day is back on New York’s famed Madison ave

Claire Obry |

bastille day

Creating a premium area back in 2018

In 2018, we collaborated with the FIAF / French Institute Alliance Française to upgrade a section of its famous Bastille Day street fair to attract premium brands and offer an exclusive French lifestyle experience to visitors.
The French Garden area was born with high-end settings and visibility.

Edition 2022 with 7 booths under French Wink :)

Today we are happy to announce that for its 2022 edition, French Wink will have 7 booths under its own curation with prestigious brands and actual vendors on frenchwink.com such as Angelina Paris USA, PAYOT, Opinel, Silpat, Tissage Moutet, Oliviers & Co, Bichon under the neon, and main French gourmet food provider OCabanon.

Each edition attracts about 40,000 visitors upper east side Manhattan. A wealthy crowd craving for its French annual fix for 2 years now. We cannot wait to celebrate !!!

This year, we are working with the new team of FIAF and the event will take place for the 1st time on New York’s famed Madison Ave 🥰 (from 59th street to 63rd street)

Come to say Bonjour on July 10th from noon to 5pm. Look out for the French Garden and the 2 French ladies wearing a big smile ! {French Garden will be located on Madison Ave between 60th and 61st streets}

For those outside of New York City or close aera

Such a celebration of France may be frustrating for those not able to attend but we are sure that they are plenty of initiatives all around the US to celebrate Bastille Day. And to bring a little bit of our joie de vivre into your home we curated a special Bastille Day box with Francophile digital magazine Frenchly and a dedicated collection to see la vie en bleu blanc rouge 💙🤍❤️


 bastille day box

If you are a French brand looking for exposure, there are few spots still available contact@frenchwink.com #bastilleday #retailexperience #celebration #french

Leave a comment

Please note: comments must be approved before they are published.