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Michel Herbelin

French Wink produced a week-long pop-up store experience for the luxury French watchmaking studio Michel Herbelin.


The pop-up store offered to guests and clients a behind-the-scenes look on how quality watches are crafted and perfected. Guests had the chance to meet the designers and listen to the history of the luxurious world that is Michel Herbelin. The collections were also available to purchase.

French Wink organized a press opening party featuring a whisky and watch bar. Mastered by Xavier Pincemin, French winner of Top Chef, the event welcomed New York City’s most influential local bloggers and press.