From the French Navy to High Fashion: The History and Evolution of the Marinière
The shirt was first worn by sailors in the French navy in the mid-19th century, and it quickly became popular among the working class. The shirt's distinctive blue and white stripes were originally intended to make sailors more visible in the event that they fell overboard.
In the early 20th century, the Breton stripes shirt was adopted by artists and intellectuals, including Pablo Picasso, who wore it as a symbol of his French identity. The shirt was also worn by fashion icons such as Coco Chanel and Jean-Paul Sartre, further solidifying its status as a cultural symbol of France.
The French Striped Shirt That Defines Parisian Chic
Creating a Breton stripes shirt for us was an evident move because the shirt is so iconic and recognizable as a French garment. Its timeless style, history and association with French culture, along with its popularity among artists, intellectuals, and fashion icons, makes it a strong representation of French heritage. It is likely to appeal to consumers in the US who are interested in French culture and fashion, and help our brand to establish a strong image and identity in the US market. We are so proud to be able to offer now to our customers different kinds of mariniere, in different sizes and cut to be worn by all.