We all heard about retail crisis but we are strong believers of in-store shopping experience. Covid-19 will pass and we must be ready to welcome customers craving for real-shopping ✨
So here are some tips to a French twist to reconnect retail and emotion. Oh yes it’s our tag line, did you ever notice ;)?
Step 1 : Empty the space to clear your mind
Step 2: Keep basics retail rules in mind
- The store entrance is essential. It is the first part that people see when passing by as an essential space to show customers the range of products and sectors we offer.
- Cashier's location is key yet tricky to decide. We chose to move it from the back to the middle of the store to be more connected and welcoming.
- Reserve a space for seasonal lines: We attract customers with what they are looking for following themes and festivities. Stepping in our Boutique, you'll see a selection of seasonal and curated products that we change regularly.
Step 3 - Think outside the box
Step 4 : the importance of the storefront
We want to immerge our customers in our universe starting from the store front - that's why brands are spending millions in their windows;). We love the work of floratorium, the storefront florist who helps businesses stand out!
We tried, at our humble level, to make you understand who we are with stickers on our window and a big tarpaulin on top of it.
Step 5 : Think 360
We're stepping in our customers' shoes and think about all their senses. Beyond the quality and the variety of your products, the storytelling starts by awaking all the senses.
The music
We are very picky regarding the store ambiance. So much that we curated a French Wink playlist just for the boutique! To be sure to transport you in France, with the classics but also with the new generations of French composers and singers that touch our souls and that we want to share.
The fragrance
) we wanted a fresh start for 2021 starting with a new look of our Boutique.
Merci to French singer Chloé Perrier for the song « Tout Doux, Tout Doucement »
